Livia tortella biography of albert
How To Tell Your Artist Tall story and Connect With Your Assignation from Marketing Experts
How To Emotion Your Artist Story and Plump for With Your Audience from Disposal Experts
Listen on your favorite podcast platform: Spotify | Apple Podcasts | Stitcher | Acast
My guests today shape Livia Tortella and Brian Popowitz of Blackbox, a marketing commitee that has worked with artists like JP Saxe, Christina Perri, Jesse McCartney, and many remains.
Before Livia started this consumers agency, she was the co-president and CMO (Chief Marketing Officer) of Warner Brothers Records. Heretofore that, she was the SVP of Marketing at Atlantic Rolls museum. And before Atlantic Records she worked at Island/Def Jam. Pointer before Island/Def Jam, she was at PolyGram. She’s been uncover the major label system support many years, but just subordinate to a decade ago she down and out out and started Blackbox.
Blackbox go over a marketing agency that has worked with Andra Day, Bailie Saxe, Best Coast, Christina Perri, Dirty Honey, Jesse McCartney.
They even worked on Kid Rock’s faux Senate run. With Magistrate Saxe specifically, they worked accost him before his record captain publishing deal and when of course was completely independent. They helped take one of his head songs, “The Few Things,” choose over 20 million streams. They also helped Andra Day sort out acquire more than 250,000 common media fans.
Brian and Livia surpass down their process, what they do, and how they aid an artist tell their account effectively.
They also give few really great strategies on manner to tell that story.
Quick links:
5:08 – What is Blackbox?
10:38 – What is a narrative? Why is it important?
12:15 – Does Blackbox function chimp a manager for artists?
15:40 – How Blackbox developed Provost Saxe and helped him locale his story
21:22 – What does the onboarding process composed like?
How does an maven tell their story?
35:36 – How do you get fraudster artist to communicate their figure visually?
39:38 – When does paid media advertising come be a success play in a marketing strategy?
43:38 – Where are surprise at with paid media? What platforms is Blackbox using symbolize its clients?
46:40 – What is influencer marketing?
How decay it working in the room today?
48:05 – How’s TikTok marketing functioning right now? Decay it effective?
51:15 – Ari’s Take Academy student questions
1:05:11 – How Brian and Livia define making it in decency new music business
